Strategy - what are we going to tell the world about your business?

MODULE ONE - LESSON THREE
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MODULE ONE – LESSON THREE

In this lesson we look at what your business does and how you define that

So your new, old friend has insisted on a ‘catch up over coffee’ so you’re sat in a stuffy coffee shop on a warm, sunny day.  And just when you think it can’t get any worse, your our old friend stirs their coffee and asks:

“So what does your business do?”

This is where most people ramble. Or give a fluffy answer. Or say something so broad it could describe 1,000 businesses.

Let’s fix that.

Your answer should be short, clear, and specific. For example:

“I own an online & high street sports shop.”

What we don’t want is something so short it doesn’t help market your business.  For example:

“I own a shop.”

Nor do we want War & Peace.  For example:

“So I actually started off in 1987 as a sports shop but in 1989, or was it 1990, I found I really liked boxing, so I decided to make it into a sports shop that specialises in boxing”.

YOUR NEXT STEPS

Here’s your challenge for today:

Write a one-sentence description of what you do.

  • Cut the fluff

  • Make it easy to understand

  • Imagine you only had 10 seconds to make it stick

IN THE NEXT LESSON

In the next lesson, we’ll help to start looking at why your business is different to everyone else.

CAN’T WAIT UNTIL TOMORROW FOR THE NEXT LESSON?

View all the lessons and work through them at your own pace at the link below.

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