Marketing doesn’t have to be BAFFLING
Most business owners aren’t bad at marketing.
They’re just stuck winging it — posting, spending, trying things without really knowing what’s working or why.
At BAFFLED, The Prof shows you how marketing actually works, so you can build a simple marketing engine you understand, control, and run with confidence.
When you stop guessing, business feels different.
Clearer.
Calmer.
Easier to lead.
Stop winging it. Understand your marketing. Take control of it.
The Benefits
Why businesses use us for marketing
Get Results Quickly
Help Business Owners Take CONTROL Of Their Marketing – Never Rely On An Agency Again.
Expert Guidance
Tools And Resources
LEARN how marketing works
THE BOOK
THE EMAIL COURSE
Learn how marketing works through 7 simple stories delivered by email
Includes:
+ 7 daily emails explaining the 7 key steps your marketing machine needs
+ Completely FREE
THE ‘WHAT’S MISSING?’ CALL
A 45 minute chat with an expert about what is missing in your marketing machine.
Includes:
+ 45 minute video call
+ A one page report telling you exactly what your marketing is missing.
PLAN YOUR MARKETING ENGINE
MARKETING MAP DAY
A done-with-you strategy day — walk away with a clear marketing plan you can implement.
“Where do you start with marketing my business? I need a plan.”
BUILD YOUR MARKETING ENGINE
MENTORED
Build your marketing machine with our expert guidance, with a 3 month programme to support you as you implement your marketing plan.
“I have a plan but I need to build it – so that my business generates revenue on autopilot.”
DON'T JUST TAKE OUR WORD FOR IT
Meet The Team Behind BAFFLED & The Prof

After nearly 20 years of running his own businesses, Jonny has learned marketing the hard way — through trial, error, and more than a few mistakes.
BAFFLED and The Prof exist so other business owners don’t have to repeat them.
With his small team of four, his focus is simple: explain marketing clearly, remove the overwhelm, and help people take control.
Contact The Prof & his Team
Planned
🗺️ MAP DAY — Your Marketing, Mapped Clearly (In Person)
Most business owners don’t lack effort.
They lack clarity.
They’ve tried bits of marketing here and there — social posts, ads, emails, ideas copied from others — but nothing quite sticks.
Not because marketing doesn’t work…
but because there’s no map.
MAP DAY exists to fix that.
This is a focused day dedicated to stepping back, understanding your business properly, and mapping out a marketing engine you actually understand and can commit to.
No noise.
No guessing.
No “you should be everywhere”.
Just clarity.
What You Get
By the end of MAP DAY, you’ll have:
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A clear marketing strategy
(what you want to be known for, who it’s for, and why it matters) -
A practical marketing map
(what to do and what to ignore)
Built around your business, your capacity, and your goals — not a generic template.
What We Map
Clarity first
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What actually makes your business different
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Who your ideal customer really is
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Why people choose you (and keep choosing you)
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What you want to be known for
Then the plan
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How you attract the right people
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How you turn attention into trust and sales
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How you keep customers coming back
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What your marketing machine looks like in real life
How the Day Works
Discover
We spend time asking the right questions and getting under the skin of your business.
Map
I step away, analyse everything, look at competitors, and design a clear strategy and plan ready for you to implement.
Explain
We walk through the map together so you fully understand it — and know exactly what to do next.
Investment
£550 one-off including VAT
(Pick from locations across the UK including Newcastle, Edinburgh, Cardiff, London, York, Birmingham, Manchester)
Marketing gets easier once you can see the route.
MAP DAY gives you that map.
Understand your marketing. Take control of it.
MENTORED
🧠 MENTORED — Calm, Consistent Marketing Support
A strategy on its own doesn’t grow a business.
What grows a business is steady action, good decisions, and knowing you’re working on the right things.
MENTORED is for business owners who have a clear marketing map — but don’t want to figure out the execution alone.
This isn’t about being pushed harder.
It’s about being guided properly.
Who It’s For
MENTORED is ideal if:
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You’ve done a MAP DAY (or already have a clear plan)
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You want ongoing clarity, accountability, and decision support
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You’re doing the work yourself or have someone in-house who needs mentoring
-
You want marketing to feel calmer, not louder
How It Works
3 months of structured, light-touch support
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Weekly 45–60 min mentoring call
(One focused session per week — decisions, priorities, next steps) -
Clear weekly focus
Always working on the one thing that matters most right now -
Ongoing support between calls
Quick questions, sense-checking, and course correction when needed
This is not about cramming more in.
It’s about removing doubt and wasted effort.
What We Work On
Depending on where you are, MENTORED typically covers:
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Turning your marketing map into consistent action
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Building confidence in decision-making
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Improving messaging, content, and offers
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Understanding what’s working (and what isn’t)
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Keeping marketing aligned to your capacity and goals
You’ll always know why you’re doing something — not just what to do.
What You Get
-
Weekly mentoring & accountability
-
Practical guidance, not theory
-
Support tailored to your business
-
A calm, steady marketing rhythm
-
Confidence to run marketing without second-guessing
Investment
£750 per month
(3-month commitment)
Limited places — this is deliberately small so support stays personal and effective. All support is one to one.
After 3 months, marketing won’t feel mysterious or heavy.
You’ll understand it.
You’ll control it.
And you’ll know exactly how to keep it moving.
Understand your marketing. Take control of it.
DELIVERED
🚀 DELIVERED (6-Month Programme)
Done-for-you marketing with real-world impact.
Many business owners don’t want to be marketers — they want marketing to just work. DELIVERED is our premium hands-on service where we build and run a marketing machine that brings in new clients while keeping your existing ones coming back and spending more.
⚙️ How It Works
Month 1 – Discovery & Design
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Full in-person discovery day create your marketing strategy and 12 month plan
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We define 4 lead generation pillars + 1 retention + 1 upsell/referral pillar
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Agreement on KPIs, tools and reporting structure
Months 2–5 – Execution & Growth
- We build one lead generation pillar per month.
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Once-monthly in-person to review and refine, ensuring you know exactly how it all works.
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Content, campaigns and creative fully delivered by our team
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Live campaign tracking dashboards and transparent reportin
Month 6 – Consolidate + Scale
- Retention and referral pillars built
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Final in-person strategy session to ensure you’re confident in managing your marketing machine
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Plan for future scaling (add more pillars or handover
📦 What We Deliver
We deliver up to 4 new client acquisition pillars, plus:
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1 retention system (e.g., email funnel, membership)
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1 upsell/referral system (e.g., loyalty campaign, affiliate setup)
Possible services include:
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Website design/redesign
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Social media management
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Google & Meta ads
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SEO & content
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Landing pages & sales funnels
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Email & print marketing
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Photography & video
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Leaflet drops & more
Need more? Add extra pillars for larger businesses from month 3 onwards.
🤝 What You Get
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A marketing machine that brings you clients without your day to day input
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Full delivery of your marketing strategy
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Transparent KPIs and results tracking
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Unlimited access to our team during working hours
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All materials, creatives and platforms handed over at project end
🛠️ DELIVERED is our done-for-you option, priced at £15,000 (or £2500/month) – perfect if you’re too busy to do it yourself and just want marketing that works, without lifting a finger.
Outcome: A marketing machine built for your business — running without your day-to-day input, but always aligned to your goals.