Planned

🗺️ MAP DAY — Your Marketing, Mapped Clearly

Most business owners don’t lack effort.
They lack clarity.

They’ve tried bits of marketing here and there — social posts, ads, emails, ideas copied from others — but nothing quite sticks.
Not because marketing doesn’t work…
but because there’s no map.

MAP DAY exists to fix that.

This is a focused session dedicated to stepping back, understanding your business properly, and mapping out a marketing engine you actually understand and can commit to.

No noise.
No guessing.
No “you should be everywhere”.

Just clarity.

Two Ways to Do MAP DAY

🏢 In Person — Full MAP DAY Experience

A dedicated, in-person session where we go deep on your business and build your marketing map together.

Ideal if you want:

• Space away from the day-to-day

• Time to think properly

• A full reset on your marketing direction

💻 Online — MAP Session

The same thinking and framework, delivered in a focused online session.

Ideal if you want:

• Clarity without the travel

• A lower-risk starting point

• A clear plan you can implement straight away

Both options give you a clear marketing map you understand and can actually use.

What You Get

By the end of MAP DAY, you’ll have:

✔ A clear marketing strategy
What you want to be known for, who it’s for, and why it matters

✔ A practical marketing map
What to focus on, what to ignore, and what comes next

Built around your business, your capacity, and your goals — not a generic template.

What We Map

Clarity first

• What actually makes your business different

• Who your ideal customer really is

• Why people choose you (and keep choosing you)

• What you want to be known for

Then the plan

• How you attract the right people

• How attention turns into trust and sales

• How customers keep coming back

• What your marketing machine looks like in real life

How It Works

Discover
We ask the right questions and get under the skin of your business.

Map
I analyse everything, look at competitors, and design a clear strategy and plan.

Explain
We walk through it together so you fully understand it — and know exactly what to do next.

Investment

In Person MAP DAY
£550 one-off (inc. VAT)
Available across the UK including Newcastle, Edinburgh, Cardiff, London, York, Birmingham and Manchester

Online MAP Session
£295 one-off (inc. VAT)
A one to one session that takes around 3 hours and is ideal if you want clarity without the travel.

Marketing gets easier once you can see the route.
MAP DAY gives you that map.

Understand your marketing.
Take control of it.

MOMENTUM

🚀 MOMENTUM — Install Your Marketing Engine, With Guidance

A marketing plan on its own doesn’t grow a business.
What grows a business is steady action, sensible decisions, and knowing you’re working on the right things.

MOMENTUM is the done‑with‑you implementation sprint where we install the Momentum Model in your business:

Distribution → Decision → Retention

So you stop guessing… and leave with a marketing system that actually runs.

This isn’t about being pushed harder.
It’s about building the right system — step by step, together.

Who MOMENTUM Is For

Momentum is a good fit if you:

• Understand your marketing needs work, but aren’t sure where to start

• Want structure and guidance while you implement

• Don’t want an agency running everything without you understanding it

• Want marketing to feel calmer, clearer, and more controllable

• Prefer done‑with‑you support instead of vague advice

Momentum works because you build a proven system — with guidance at every stage.

How MOMENTUM Works

Momentum runs for 6 weeks, followed by ongoing support.

We work through the Momentum Model together, installing your marketing engine piece by piece.

What’s Included

🧭 Build Your Distribution Engine

We create your front door — the way customers consistently find you.

This might include:

• Lead magnet or newsletter setup

• Directory or content hub structure

• Local visibility or SEO basics

You leave with a working source of attention and enquiries.

🧠 Build Your Decision Pathway

We make it easy for people to choose you.

Together we create:

• Clear messaging and positioning

• Proof and trust structure

• A simple “Try → Buy” offer

• Enquiry or booking flow

So prospects become customers without confusion.

🔁 Install Your Retention System

We build the engine that keeps customers coming back.

This includes:

• Follow‑up email sequences

• Referral prompts

• VIP client structure

• Review and testimonial system

So marketing compounds instead of resetting.

🎯 Weekly Implementation Calls

Each week we meet to:

• Clarify what to work on next

• Sense‑check decisions

• Remove blockers

• Keep progress steady

This is about confidence and momentum — not pressure.

💬 Support Between Calls

Email support is included for:

• quick questions

• clarification

• gentle course correction

Enough guidance to keep moving without creating dependency.

What You’ll Leave With

• A working Distribution asset

• A clear Decision pathway

• A Retention/VIP system

• A simple monthly marketing rhythm

• Confidence to run your marketing calmly

You won’t just understand marketing.

You’ll have a machine that runs.

Investment

£3,750

Includes:

• 6‑week Momentum build sprint

• Post implementation, you get a free month of MENTORED to help the system compound (worth £490)

• Payment plan available

Places are limited so support stays focused and personal.

After Momentum

Once your engine is running, you can join MENTORED — BAFFLED’s ongoing support community — to keep improving and compounding your results.

Stop winging it. Start building momentum.

PATHWAY

🧭 PATHWAY — A Clear Route Through Your Marketing

A marketing plan on its own doesn’t grow a business.
What grows a business is steady action, sensible decisions, and knowing you’re working on the right things.

PATHWAY is a £195 self-guided course that teaches the Momentum Model —
Distribution → Decision → Retention — so you can stop winging your marketing and follow a clear, practical route forward.

This isn’t about being pushed harder.
It’s about having a path… and knowing how to walk it with confidence.

Who PATHWAY Is For

PATHWAY is a good fit if you:

• Want to understand your marketing, not outsource it blindly

• Don’t want an agency to “just handle it”

• Have ideas (or a rough plan) but struggle to implement

• Want structure, clarity, and calm momentum

• Want marketing to feel simpler and more controllable

You don’t need to be at a specific stage.
PATHWAY works because it gives you a clear route — and lets you move at your own pace.

How PATHWAY Works

PATHWAY is completely self‑guided.
Start anytime. Move at a pace that fits your life and business.

What’s Included

🧭 The PATHWAY Framework

30+ short, practical videos guiding you step‑by‑step through building your marketing system.

Each video focuses on:

• what to work on

• why it matters

• how to make sensible decisions

You’ll always know what to do next — without overwhelm.

📋 Practical Checklists & Guides

Clear, plain‑English tools to help you think clearly and act confidently:

• Messaging and positioning checklists

• Content planning guidance

• Campaign planning templates

• Simple review tools to see what’s working

These aren’t “click here” tutorials.
They’re thinking tools for real businesses.

💬 Email Support (Direction, Not Dependency)

If you get stuck, you can email for guidance.

This is about:

• sense‑checking decisions

• clarifying priorities

• removing confusion

Not done‑for‑you work — just clear direction to keep you moving.

What You’ll Gain

PATHWAY helps you:

• Turn plans into consistent action

• Build confidence in your decisions

• Improve messaging and visibility

• Understand what’s working — and what to stop

• Keep marketing aligned with your time and energy

You’ll always understand why you’re doing something — not just what to do.

What You Get

• A self‑guided marketing framework

• 30+ practical videos

• Clear structure and direction

• Downloadable checklists and guides

• Email support for clarity

• Confidence to run your marketing without second‑guessing

Investment

£195 — one‑off

PATHWAY is designed to be practical, accessible, and easy to fit around real life.

After PATHWAY, marketing won’t feel confusing or heavy.

You’ll understand it.
You’ll control it.
You’ll know how to keep moving forward.

Stop winging it. Start building momentum.

DELIVERED

🚀 DELIVERED (6-Month Programme)

Done-for-you marketing with real-world impact.

Many business owners don’t want to be marketers — they want marketing to just work. DELIVERED is our premium hands-on service where we build and run a marketing machine that brings in new clients while keeping your existing ones coming back and spending more.

⚙️ How It Works

Month 1 – Discovery & Design

• Full in-person discovery day create your marketing strategy and 12 month plan

• We define 4 lead generation pillars + 1 retention + 1 upsell/referral pillar

• Agreement on KPIs, tools and reporting structure

Months 2–5 – Execution & Growth

• We build one lead generation pillar per month.

• Once-monthly in-person to review and refine, ensuring you know exactly how it all works.

• Content, campaigns and creative fully delivered by our team

• Live campaign tracking dashboards and transparent reportin

Month 6 – Consolidate + Scale

• Retention and referral pillars built

• Final in-person strategy session to ensure you’re confident in managing your marketing machine

• Plan for future scaling (add more pillars or handover

📦 What We Deliver

We deliver up to 4 new client acquisition pillars, plus:

• 1 retention system (e.g., email funnel, membership)

• 1 upsell/referral system (e.g., loyalty campaign, affiliate setup)

Possible services include:

• Website design/redesign

• Social media management

• Google & Meta ads

• SEO & content

• Landing pages & sales funnels

• Email & print marketing

• Photography & video

• Leaflet drops & more

Need more? Add extra pillars for larger businesses from month 3 onwards.

🤝 What You Get

• A marketing machine that brings you clients without your day to day input

• Full delivery of your marketing strategy

• Transparent KPIs and results tracking

• Unlimited access to our team during working hours

• All materials, creatives and platforms handed over at project end

🛠️ DELIVERED is our done-for-you option, priced at £15,000 (or £2500/month) – perfect if you’re too busy to do it yourself and just want marketing that works, without lifting a finger.

Outcome: A marketing machine built for your business — running without your day-to-day input, but always aligned to your goals.